Exer. 5

   Singh Autoworld only fits into two of the 4 dimensions of quality. It fits into quality over the life of the product, and quality of field service after the sale. As a used car dealership Singh Autoworld buys to stock and does not manufacture their own vehicles. They provide a one month guarantee on their cars and provide service to them if required within the time. Also they try to provide quality used cars.  They make sure their vehicles are fully cleaned and checked up by the mechanic. Also they drive in all their cars so the drivers can tell if anything is wrong and self check.  Singh Autoworld could offer a longer guarantee on their cars to draw more costomer.

Jeff Bezos Video

This video is on conversation with Jeff Bezos, who is the founder, president, chief executive officer and chairman of the board of Amazon.com talking about his electronic book, Kindle 2. Amazon has been around for long time and there business has been fluctuating from high to low. There electronic book picked up a really good market for them. Sales sky rocketed for the Kindle. This electronic book is a really great device to have around with you. It is very convenient and you can read your book anytime of the day at your own leisure. Sitting through traffic can get boring so why not carry a portable Kindle so you can read while you are waiting. It takes about 60 seconds to download the book. This product is really great because it holds the batteries about a week.  This device has been so great that everyone wants it. They ran out of the product in 2007 and 2008 during Christmas time since it was very popular when it came out. Everyone wanted to see what the Kindle was all about so the demand was very high over the holidays. Amazon's marketing department really under estimated their product because people wanted to see what it was all about. This shows us that they need to work on their marketing department since they only sell their product in the United States. They should be open to selling the Kindle in other countries if they already don't have a product like the Kindle.